By Steve Adubato, PhD
In the complex Internet-dominated world of instant communication, getting your message out and having it really connect is more challenging than ever. We are bombarded with information and communication that we don’t need or want.
By Steve Adubato, PhD
Let’s face it, the economy isn’t great. Lot’s of businesses are struggling. You know things are tough when Starbucks announces that it’s closing 600 stores. But, when things get tough, it also represents an opportunity for professionals in all fields to make powerful connections with prospects as well as existing customers.
By Steve Adubato, PhD
I recently attended a gala in New York for a worthy charity with nearly 500 people in attendance. A lot of money was raised, but the event itself dragged on and missed the mark by a mile. Don’t kid yourself. How you run an event communicates volumes. It impacts on the willingness of supporters to stay on board in the future.
By Steve Adubato, PhD
How an organization fires someone communicates a lot about its values. It speaks volumes about an organization’s culture as well as the integrity of its leaders. Firing someone—particularly a high profile figure—is never easy. However, the really great leaders understand that in such challenging times, how you let someone go is also an opportunity to communicate to internal and external key stakeholders.
By Steve Adubato, PhD
Tim Russert was a first rate communicator. He was an excellent journalist and interviewer, yet the way he communicated provides a range of lessons for all professionals.
Following are just some of the communication tools and techniques Tim Russert used that helped him connect with so many different audiences on such a meaningful level:
By Steve Adubato, PhD
Sometimes communication mistakes are the product of not thinking things through clearly, misunderstanding your audience, or just plain not listening. We also screw up our public communication because of fatigue (consider Hillary Clinton’s ill-advised comments about not getting out of the Presidential race in part because Robert Kennedy was assassinated in June of 1968) or because we are frazzled and can’t seem to think clearly.
By Steve Adubato, PhD
It’s no secret that Wal-Mart has experienced significant communication and public relations problems. The Wal-Mart brand and image have been taking hits in the public marketplace for years. There are web sites that are exclusively dedicated to criticizing Wal-Mart including www.wakeupwalmart.com.