-- PATRICK DUNICAN, JR., CHAIRMAN & MANAGING DIRECTOR, GIBBONS P.C.
“As Steve Adubato demonstrates in his teachings and his book, You Are the Brand, branding is one of the most important marketing tools for corporations and individuals…Steve's insight from years of experience in this arena provides organizations with the tools necessary to successfully define and further develop their brands.”
"This semester we gave a hand-picked group of students in the Buccino Leadership Institute a special opportunity to take a Master Class with Steve Adubato on Crisis Leadership and Communication. During my time in the military, I was fortunate enough to go through the same media training that was given to General officers - training that’s designed to prepare senior leaders to strategically communicate in crisis moments. Steve’s Master Class for our students blew that training out of the water. His ability to combine tried-and-true leadership practices with effective communication skills was impressive. This Master Class was a game-changer for me and our students."
--Bryan Price, PhD, Executive Director of the Buccino Leadership Institute, Seton Hall University
By Steve Adubato, PhD
Just like everyone else, I am concerned, feeling anxious, and worried about my family and those closest to me and not sure how to manage and deal with this terrible pandemic and everything connected to it. I have been teaching, coaching, writing about and most of all thinking about leadership and communication for a solid two decades. I have written 5 books on these subjects, and I can fill another book with everything I either don’t know or am uncertain about in terms of how best to lead and communicate in really difficult, challenging and uncertain times. That’s why I wanted to write this column.
By Steve Adubato, PhD
There is much discussion and debate about how much a leader (whether a CEO or not) needs to be involved in the day to day operations of his or her organization. Being an engaged leader is essential, but that is not the same as being involved in virtually every minute detail of organizational life to the extent where the leader is driving, pushing or directing so much of what is going on that members of the team simply wait to be told what to do.