by Steve Adubato, PhD
Consider an organization in a highly competitive marketplace. It doesn’t matter whether it is a law firm, an accounting firm, a bank, a non-profit seeking a grant from a corporation, or anyone out there looking to close a deal. Simply put, very often it is the “little things” that communicate a very big message.
by Steve Adubato, PhD
Being an effective communicator is not a science, it’s a craft. But that doesn’t mean the communication game is a crapshoot. There are some basic dos and don’ts but the problem is, even if you do all the right things when communicating, it doesn’t guarantee you will get the desired result. This is especially true when it comes to communicating in a crisis. However, there are some professionals and communication experts who have a better batting average than most when it comes to advising clients in difficult and stressful situations. One of those experts is Karen Kessler, co-founder of Evergreen Partners, Inc., an award-winning public relations company in Warren, NJ that offers reputation management and crisis communication services for clients ranging from public officials, private corporations, public corporations, professional athletes, and other high profile individuals.
by Steve Adubato, PhD
Words can hurt, especially when you’re dealing with young children who haven’t formed a strong sense of who they are and where they fit in the world.
by Steve Adubato, PhD
Social media has become an effective and efficient way to communicate and stay connected with key stakeholders and customers. However, coordinating the messages being sent by your organization and following up on the feedback you receive can be challenging. In addition, monitoring and measuring the success of your social media efforts is critical to understanding whether your communication game plan is on track.
by Steve Adubato, PhD
Finally, I thought that Keith Olbermann had come to his senses. Olbermann, who has a history of being fired from multiple networks and blaming others when things go bad, was ready to communicate in a responsible, mature and accountable fashion.
by Steve Adubato, PhD
Spring is in the air. What better time to offer a fresh list of communication tips and tools that this column hasn’t touched on before? Here goes:
by Steve Adubato, PhD
When it comes to business development, we want to have as many clients as possible. This thinking is especially prevalent in these difficult, challenging, and uncertain economic times. We spend much of our time communicating in sales meetings, pitching our business as hard as possible to prospective clients. We follow up in more communication over the phone, via e-mail, and any other way we can trying to get prospects to sign on the dotted line so we can add them to our client list.