Steve Adubato, Ph.D. is an Emmy Award-winning anchor on PBS, media analyst and Star-Ledger columnist. He is also the best selling author of four books, a distinguished university lecturer at NYU and professional communications coach whose company Stand & Deliver offers invaluable workshops and executive one-on-one coaching. As a media and communication expert, Steve has appeared on the TODAY Show, CNN, FOX News, MSNBC and FOX5 in New York and is a regular contributor and guest host on WOR 710, the top talk radio station in the country.
Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
Communicate a sense of URGENCY…without PANIC.
Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
Be PREPARED to be unpopular. GREAT leadership can be lonely.
Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
Connect the dots…ALWAYS…
Connect the Dots!
YOU Are the Brand…
Because your reputation is all you’ve got
Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
FOLLOW UP and FOLLOW THROUGH.
Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
Exude confidence that what you offer has value…DON’T BE SHY.
Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
While promoting YOUR brand, always remember…it’s about THEM—not YOU!
Steve Adubato's Stand & Deliver is a dynamic
professional development, training and executive coaching company
designed to unlock your full potential as a compelling communicator
and a more effective and persuasive leader. The program is geared
toward improving skills in delivering speeches, making presentations,
leading and managing your organization or team, dealing with the
media, running better meetings and "actively" listening.
We work with professionals in all walks of life from CEOs to middle
managers, from athletes to investment bankers.
In case you missed it, click above to watch Steve's TODAY Show interview with Matt Lauer. Steve talks about his new book, You Are the Brand, and shares tips and advice on how to effectively brand yourself in these challenging economic times.
Check out the following excellent books about leadership, communication, and related topics:
Steve Adubato is a regular substitute host on WOR 710 NewsTalk radio, the New York area's top rated talk-radio station. Click here to hear Steve's past appearances as both a host and commentator for the station.
“Steve Adubato is a pro! My hat goes off to Steve because there are only a few great interviewers and communicators around. When you’re dealing with someone who cares about what they’re doing, it’s always a great experience.”
— Suze Orman, Financial guru and host of CNBC’s “The Suze Orman Show”
Steve Adubato on the set of the WNET Studios at
Lincoln Center in New York. Suze joined Steve
on his PBS series One-on-One.
"I attribute much of my success in being a great communicator to lessons I learned from Steve Adubato. I am extremely grateful to have the opportunity to learn from him."
— Angela Kubisky, Executive VP, Morris County Chamber of Commerce
"Steve Adubato is a great moderator. I truly enjoyed
working with him."
There are many leadership lessons we can learn from the Costa Concordia disaster. There are questions of preparation as well as how to handle a crisis in a calm, composed and coordinated fashion. But the biggest lesson in leadership is the most obvious one; that a captain—in this case Captain Francesco Schettino—should never abandon his ship. more
Steve on The O'Reilly Factor: Will Governor Christie run for President?
Steve comments on President Obama's State of the Union address.
Click to check out Steve's previous TODAY Show appearances
Steve Adubato on 
Check out Steve's newest book, You Are the Brand!
