Steve Adubato, Ph.D. is an Emmy Award-winning anchor on PBS, media analyst and Star-Ledger columnist. He is also the best selling author of four books, a distinguished university lecturer at NYU and professional communications coach whose company Stand & Deliver offers invaluable workshops and executive one-on-one coaching. As a media and communication expert, Steve has appeared on the TODAY Show, CNN, FOX News, MSNBC and FOX5 in New York and is a regular contributor and guest host on WOR 710, the top talk radio station in the country.
Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
Communicate a sense of URGENCY…without PANIC.
Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
Be PREPARED to be unpopular. GREAT leadership can be lonely.
Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
Connect the dots…ALWAYS…
Connect the Dots!
YOU Are the Brand…
Because your reputation is all you’ve got
Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
FOLLOW UP and FOLLOW THROUGH.
Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
Exude confidence that what you offer has value…DON’T BE SHY.
Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
While promoting YOUR brand, always remember…it’s about THEM—not YOU!
Steve Adubato's Stand & Deliver is a dynamic
professional development, training and executive coaching company
designed to unlock your full potential as a compelling communicator
and a more effective and persuasive leader. The program is geared
toward improving skills in delivering speeches, making presentations,
leading and managing your organization or team, dealing with the
media, running better meetings and "actively" listening.
We work with professionals in all walks of life from CEOs to middle
managers, from athletes to investment bankers.
In his new book, “Book Yourself Solid Illustrated,” bestselling author Michael Port uses pictures to communicate a variety of important messages regarding how to effectively conduct your business.
Read Steve's recent column
Steve Adubato with CNBC's "Closing Bell" anchor Maria Bartiromo on the set of "One-on-One with Steve Adubato" at the Tisch WNET studios at Lincoln Center. Says Bartiromo; “Steve has a really easy way about him, and he’s great at accessing information in a very matter-of-fact and comfortable way. PBS is just an unbelievable service for the world, and I was thrilled to participate.”
A Conversation with Governor Chris Christie at NJPAC with Steve Adubato
Emmy Award-winning anchor Steve Adubato sat down with New Jersey Governor Chris Christie for the premiere edition of "Conversations at NJPAC" that will air on and . Click here to view clips of the discussion.
Check out Steve's recent presentation
on building your brand at the Road to Personal Wealth
Financial Conference. View the clips
Steve Adubato talks about Governor Christie's weight loss surgery.
"Steve's enthusiastic coaching brought our senior management to a new level in their public speaking skills. His personalized approach is effective and motivating, and his honest feedback helped transform our team into more powerful communicators."
— Laurence M. Downes, Chairman and CEO, New Jersey Resources
"Steve is an excellent executive coach. He knows how hard to push his clients and when to give a pat on the back. I've learned so much about presentation skills and media interviews in my work with him."
Did you ever notice that you can be someplace but not be truly present? You're there in body but not in spirit. With today's technology, it's easier to be distracted, unfocused and less present than ever before. more
and 
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Road to Personal Wealth 
Steve Adubato talks about Governor Christie's weight loss surgery.
Click to check out Steve's previous TODAY Show appearances
Check out Steve's newest book, You Are the Brand!
