Steve Adubato, Ph.D. is an Emmy Award-winning anchor on the PBS flagship station Thirteen/WNET in New York and NJTV, media analyst and syndicated columnist. He is also the best selling author of four books as well as his soon-to-be published book "Lessons in Leadership," a distinguished university lecturer at NYU and NJIT and professional communications coach whose company Stand & Deliver offers invaluable leadership seminars and executive one-on-one coaching. As a media and communication expert, Steve has appeared on the TODAY Show, CNN, FOX News, and FOX5 in New York. Finally, Steve has done significant work on the radio by offering contributing commentary on NPR as well as top radio stations in New York including 77WABC, WOR 710 and AM970.
Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
Communicate a sense of URGENCY…without PANIC.
Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
Be PREPARED to be unpopular. GREAT leadership can be lonely.
Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
Connect the dots…ALWAYS…
Connect the Dots!
YOU Are the Brand…
Because your reputation is all you’ve got
Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
FOLLOW UP and FOLLOW THROUGH.
Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
Exude confidence that what you offer has value…DON’T BE SHY.
Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
While promoting YOUR brand, always remember…it’s about THEM—not YOU!
Steve Adubato's Stand & Deliver is a dynamic leadership development, training and executive coaching company designed to unlock your full potential as a compelling communicator and a more effective and persuasive leader. This program helps professionals improve their leadership skills in such areas as; making persuasive presentations, leading effective meetings, managing change, dealing with employee performance, conflict resolution, crisis management, engaging and empowering your team and building and promoting your brand. Stand & Deliver works with professionals in all walks of life from CEOs to middle managers, from hospital executives to investment bankers...and everyone in between.
Real life solutions for today's
Steve Adubato congratulates NJTV for four years of high quality public television programming at the NJTV 4th Anniversary Gala.
“Steve Adubato is a pro! My hat goes off to Steve because there are only a few great interviewers around. When you’re dealing with someone who cares about what they’re doing, it’s always a great experience.” - Suze Orman, Host
"The Suze Orman Show" CNBC
"Steve Adubato has provided critically important executive coaching and professional development at our firm. He understands our world and the challenges our partners and those who hope to be partners face when it comes to leadership and communication. He has made a big difference at CohnReznick."
— Tom Marino, Co-CEO, CohnReznick
"Steve Adubato has the uncanny ability to drill down to the messages that matter most when building, growing or defending a brand – whether delivered in an intimate conversation or a broad public forum. This is why so many successful organizations seek his unique style of counsel."
— Stephen K. Jones, FACHE, President and CEO
Robert Wood Johnson University Hospital