
Syndicated Column:



Steve Adubato’s 12 Keys to Making the Connection
- Attitude is everything!
- Tap into your passion
- Be in the moment…”Auto-pilot” is your enemy
- Engage…Don’t lecture
- Be clear and concise…Get to the point!
- Relax…Everyone gets nervous speaking in public
- Admit mistakes and apologize…Quickly
- Listen…Really listen!
- Confront…But don’t be nasty or negative
- Care…It’s about them, not you
- Think relationships…Not sales
- Accept feedback…It’s a gift (even if it hurts)
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10 Keys to Leadership in Challenging Times
- Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
- State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
- Communicate a sense of URGENCY…without PANIC.
- Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
- Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
- Be PREPARED to be unpopular. GREAT leadership can be lonely.
- Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
- See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
- If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
- Connect the dots…ALWAYS…
Connect the Dots!
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YOU Are the Brand…
Because your reputation is all you’ve got
- Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
- FOLLOW UP and FOLLOW THROUGH.
- Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
- Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
- Exude confidence that what you offer has value…DON’T BE SHY.
- Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
- See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
- Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
- Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
- While promoting YOUR brand, always remember…it’s about THEM—not YOU!
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Steve Adubato's Stand & Deliver is a dynamic
professional development, training and executive coaching company
designed to unlock your full potential as a compelling communicator
and a more effective and persuasive leader. The program is geared
toward improving skills in delivering speeches, making presentations,
leading and managing your organization or team, dealing with the
media, running better meetings and "actively" listening.
We work with professionals in all walks of life from CEOs to middle
managers, from athletes to investment bankers.
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Read Steve's latest Syndicated column
A $400 Million Screw Up…Now What? and watch Steve on FOX 5 as he discusses the newly released e-mails between former New Jersey Governor Jon Corzine and Carla Katz.
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Pre-order Steve's newest book "YOU Are the Brand!" TODAY!
YOU Are the Brand! is a “hands on” guidebook to making yourself stand out in your chosen field.
Click here to learn more
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Joan Hamburg talks with crisis manager Steve Adubato about the press statement from Tiger Woods. Click here to listen to the program.
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Steve Adubato's "Make the Connection" seminar is now on DVD! In this engaging and highly dynamic seminar, Steve shares practical communication tools to effectively sell your product or services, improve your relationships with clients and make presentations that persuade and move any audience to action. Click here to view excerpts of this DVD or to order your copy today!
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Steve's new book "What Were They Thinking" is now available! Click here to order your copy today! "What Were They Thinking" examines some of the highly-publicized (as well as the not so well known) and often controversial and complex public relations and media mishaps.
Click here to learn more about Steve's books as well as to view clips of Steve speaking about his book on various broadcast outlets.
“Simply the best book ever written on crisis communication.”
— Tom Casey, VP of Public Relations & Marketing Solaris Health System
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"I attribute much of my success in being a great communicator to lessons I learned from Steve Adubato. I am extremely grateful to have the opportunity to learn from him."
- — Angela Kubisky, Executive VP, Morris County Chamber of Commerce
"Steve Adubato is a great moderator. I truly enjoyed
working with him."
- — Former
President George H. Bush
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Coach Paul Deceglie…Communication All-Star
by Steve Adubato, Ph.D.
Sometimes, even when you “lose” you can learn some powerful life lessons. Consider the case of the Toms River National all-star team, which was eliminated this past week from the Little League World Series Championship. This column is about the impact that one exceptional communicator can have on the lives of very impressionable kids who are in the midst of a stressful, pressure-packed situation. more
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Copyright© 2010 Stephen N. Adubato Jr., Inc.
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