Steve Adubato, Ph.D. is an Emmy Award-winning anchor on the PBS flagship station Thirteen/WNET in New York, media analyst and syndicated columnist. He is also the best selling author of four books, a distinguished university lecturer at NYU and professional communications coach whose company Stand & Deliver offers invaluable workshops and executive one-on-one coaching. As a media and communication expert, Steve has appeared on the TODAY Show, CNN, FOX News, MSNBC and FOX5 in New York. He has been a guest host on WOR 710, the top talk radio station in the country, and is a regular contributor to AM970 The Answer in New York.
Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
Communicate a sense of URGENCY…without PANIC.
Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
Be PREPARED to be unpopular. GREAT leadership can be lonely.
Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
Connect the dots…ALWAYS…
Connect the Dots!
YOU Are the Brand…
Because your reputation is all you’ve got
Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
FOLLOW UP and FOLLOW THROUGH.
Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
Exude confidence that what you offer has value…DON’T BE SHY.
Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
While promoting YOUR brand, always remember…it’s about THEM—not YOU!
Steve Adubato's Stand & Deliver is a dynamic
professional development, training and executive coaching company
designed to unlock your full potential as a compelling communicator
and a more effective and persuasive leader. The program is geared
toward improving skills in delivering speeches, making presentations,
leading and managing your organization or team, dealing with the
media, running better meetings and "actively" listening.
We work with professionals in all walks of life from CEOs to middle
managers, from athletes to investment bankers.
Steve Adubato’s fifth book titled, Lessons in Leadership, will be released in spring 2016!
Advanced Praise for
Lessons in Leadership: “The next generation won’t be able to succeed without strong leadership skills.
Steve Adubato’s practical advice, personal experience, and thoughtful analysis are an invaluable resource to today’s business community and to the next generation of leaders.”
—Neal Shapiro, President & CEO
Maria Bartiromo, Global Markets Editor and Anchor at Fox Business News, discusses being the first woman to broadcast from the floor of the NYSE and why she made the jump from CNBC to FOX. Watch Here
Becky Quick, co-anchor of CNBC’s “Squawk Box,” discusses waking up viewers every morning on CNBC, her memorable interviews with Warren Buffett, the current state of our nation’s economy and her work with the Brain Injury Alliance of NJ. Watch Here
“Steve Adubato is a pro! My hat goes off to Steve because there are only a few great interviewers around. When you’re dealing with someone who cares about what they’re doing, it’s always a great experience.” - Suze Orman, Host
"The Suze Orman Show" CNBC
The Keys to Making it Rain: An Interactive Seminar for NJ Business and Industry Association
“The Right Questions Build Relationships.” So, are you asking the right questions? Read the column
"Steve has been a great asset to our organization as both a facilitator and an advisor. His workshops and one-on-one sessions on communication strategies and team building have enhanced our company's focus and effectiveness."
— Patricia Costante, Chairman and CEO, MDAdvantage
"As Steve Adubato demonstrates in his teachings and his book, You Are the Brand, branding is one of the most important marketing tools for corporations and individuals…Steve's insight from years of experience in this arena provide organizations with the tools necessary to successfully define and further develop their brands."
— Patrick C. Dunican Jr., Chairman & Managing Director, Gibbons P.C.