Steve Adubato, Ph.D. is an Emmy Award-winning anchor on PBS, media analyst and Star-Ledger columnist. He is also the best selling author of four books, a distinguished university lecturer at NYU and professional communications coach whose company Stand & Deliver offers invaluable workshops and executive one-on-one coaching. As a media and communication expert, Steve has appeared on the TODAY Show, CNN, FOX News, MSNBC and FOX5 in New York and is a regular contributor and guest host on WOR 710, the top talk radio station in the country.
Check out Steve's other broadcast appearances on national and regional television and radio outlets.
Steve Adubato’s 12 Keys to Making the Connection
Attitude is everything!
Tap into your passion
Be in the moment…”Auto-pilot” is your enemy
Be clear and concise…Get to the point!
Relax…Everyone gets nervous speaking in public
Admit mistakes and apologize…Quickly
Confront…But don’t be nasty or negative
Care…It’s about them, not you
Think relationships…Not sales
Accept feedback…It’s a gift (even if it hurts)
10 Keys to Leadership in Challenging Times
Remember, ATTITUDE is just about EVERYTHING for a leader when times get tough. (If you look defeated or pessimistic, then you are ¾ of the way there.)
State the CHALLENGE or problem in CLEAR, unambiguous language (Don’t sugar coat it!) Then, give concise direction as to what needs to be done and why.
Communicate a sense of URGENCY…without PANIC.
Be a FACILITATOR, not a dictator. (Run meetings, have conversations and send e-mail that get “other people talking.”)
Make hard DECISIONS instead of waiting until you get “all the information” (Because there is no such thing.)
Be PREPARED to be unpopular. GREAT leadership can be lonely.
Decide who is IN and who should be OUT, and then execute. (Carrying people who are “dead weight” will make the challenge even greater.)
See the challenge as an OPPORTUNITY to recognize and REWARD the “leaders” on your team.
If you don’t know, say so. (Leaders aren’t supposed to have all the answers and faking it is dangerous.)
Connect the dots…ALWAYS…
Connect the Dots!
YOU Are the Brand…
Because your reputation is all you’ve got
Provide EXCEPTIONAL customer service that causes people to remember WHO you are and WHY you matter.
FOLLOW UP and FOLLOW THROUGH.
Even in a high-tech world, quality “FACE TIME” is still the BEST way to build your brand.
Develop a CATCHY but substantive SLOGAN that reflects your business philosophy.
Exude confidence that what you offer has value…DON’T BE SHY.
Ensure your website clearly reflects WHO you are and HOW you help others…specifically.
See every presentation as an OPPORTUNITY to CONNECT with your audience and help them see how YOU can help THEM.
Write an article, with your photo, mini-bio, website and e-mail, that offers CONCRETE SOLUTIONS to industry challenges.
Build and constantly update an electronic database of clients and prospects and SHARE relevant information on a regular basis.
While promoting YOUR brand, always remember…it’s about THEM—not YOU!
Steve Adubato's Stand & Deliver is a dynamic
professional development, training and executive coaching company
designed to unlock your full potential as a compelling communicator
and a more effective and persuasive leader. The program is geared
toward improving skills in delivering speeches, making presentations,
leading and managing your organization or team, dealing with the
media, running better meetings and "actively" listening.
We work with professionals in all walks of life from CEOs to middle
managers, from athletes to investment bankers.
Check out Steve's recent appearance on FOX News Channel's O'Reilly Factor talking about President Obama's handling of numerous issues impacting the world and our nation.
"Steve Adubato has provided critically important executive coaching and professional development at our firm. He understands our world and the challenges our partners and those who hope to be partners face when it comes to leadership and communication. He has made a big difference at CohnReznick."
— Tom Marino, Co-CEO, CohnReznick
"Steve Adubato has the uncanny ability to drill down to the messages that matter most when building, growing or defending a brand – whether delivered in an intimate conversation or a broad public forum. This is why so many successful organizations seek his unique style of counsel."
— Stephen K. Jones, FACHE, President and CEO
Robert Wood Johnson University Hospital